FocusCore is recruiting a Brand Manager on behalf of a Hong Kong based luxury goods manufacturing and marketing group with many years experience bringing well-known US and European watch brands to market.
You will be passionate about uncovering consumer insights and delivering effective marketing campaigns for a well-known US brand targeted for expansion in Asia. You will generate strategies that grow market share and brand awareness, draw customer attention and drive growth. You will be responsible for ensuring that the product lines resonate with current and potential customers, continuously monitor marketing trends and keep a close eye on competitive products in the marketplace. You are the point-person for developing, implementing and executing marketing initiatives and activities for the brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships. You are also in charge of managing and developing P&L and driving market growth.
Apply today if you have proven working experience as brand manager for a luxury goods company, ideally in the watch industry. You should have an innate drive for results and leaderships skills and have an excellent understanding of the full marketing mix. You should be highly creative with ability to think out of box, experience in identifying target audiences and devising campaigns that engage, inform and motivate. You must have strong analytical skills, be business savvy and have the ability to multitask.